Stackpop
We build the infrastructure the next Internet runs on.
Stackpop is an Internet-infrastructure consulting firm with customers on five continents, optimizing cost and performance, placing compute where it performs, and re-architecting stacks for an AI-first web.
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What we do
We aren't high-priced consultants who ship decks. We're a small, senior team that ships code and infra across five practice areas.
Trusted Server
Architects and maintainers of the IAB Tech Lab Trusted Server project, making the web verifiable from the edge down. Publishers get back control, transparency, and the signals they've been losing for a decade.
Ad-tech Infrastructure
DSPs, SSPs, identity, header bidding, fraud/IVT, yield, the stacks that sustain programmatic QPS without torching the bill. We've been in ad-tech since 2003 and programmatic since 2009. When the spec is fuzzy and the SLA is four nines, call us.
Distributed Infrastructure Placement
Datacenter, edge cloud, CDN, and hosting, partners across every tier, on five continents. Your workload lives where it performs best, not where one vendor wants to put it.
AI-Readiness
We audit, refactor, and re-architect so your stack works for both humans and the agents about to become your loudest users: robots.txt policy, structured data, stable endpoints, predictable schemas, and caching that understands agent traffic.
Infra Footprint Optimization
Cost, latency, compliance, carbon tuned against your actual traffic profile, not a salesperson's slide.
Customers and partners include: IAB Tech Lab · DigitalOcean · Marqeta · PubMatic · Catchpoint (acquired by LogicMonitor)
Selected Customer Use Cases
IAB Tech Lab
Trusted Server
The standards body for digital advertising needed a reference implementation for a verifiable, first-party edge server, something publishers could run themselves to reclaim control in the post-cookie, signal-loss era. Stackpop designed it alongside the IAB Tech Lab, shipped it, and now maintains it alongside the Tech Lab community. Trusted Server is the reference architecture for publishers and ad-tech platforms that want to own their edge instead of rent it, and a core piece of how the open web competes over the next five years.
DigitalOcean
Global Footprint Expansion
A young, cost-conscious cloud provider needed world-class connectivity in new regions without signing the blank check that legacy carrier hotels demand. We sourced, negotiated, and stood up their next-tier POPs so they got Equinix-class peering at a fraction of the price. The footprint scaled with them and they still use this infrastructure today.
Catchpoint / LogicMonitor
Global Bare-Metal Testing Fleet
The performance-monitoring leader needed bare-metal nodes deployed worldwide so their customers, many of them ad-tech and digital media platforms, could see the internet the way their users actually see it. No noisy VM neighbors, no shared NICs, no shortcuts. We built the footprint, picked the providers, and kept the unit economics honest.
Why now: AI, infrastructure, and the next phase of the Internet
The web was designed primarily for humans clicking links.
That era is ending. The next web is read, navigated, and acted on by agents, software that reasons about your content, calls your APIs, and transacts on behalf of a user.
Agents hit infrastructure differently than browsers do: higher concurrency, different caching patterns, harder-to-identify traffic, and almost zero tolerance for latency in the critical path.
That shift exposes four weaknesses in how most stacks are built today.
1
Trust is assumed, not verified
Agents need to know your content is yours, your responses are real, and your infrastructure hasn't been tampered with in transit. Trusted Server exists because the answer can no longer be "just trust the CDN."
2
Footprints are concentrated
One region. One provider. One failure domain. Fine when the user is a human on wifi. Not fine when a million agents fan out at once and your TTFB becomes your brand.
3
Code isn't written for machines to read
Structured data, stable endpoints, clean schemas, predictable responses. The sites that win the next decade are the ones agents can actually use.
4
Cost curves don't survive agent traffic
Hyperscaler egress and per-request pricing were priced for a quieter internet. Without a distributed, multi-provider posture, the bill will catch up before the architecture does.
Leadership Team
Stackpop is small by design. You work with the people who build the thing.
Founder & CEO
Jason Evans
Founded Stackpop in 2011. Still running it. Also serves as Trusted Server Architect at the IAB Tech Lab, leading the open standard for verifiable, publisher-controlled edge servers.
Before and alongside Stackpop: Co-founder and CTO of OXIO (telecom-as-a-service). Ran AdTech product and strategic deals at Fastly during its hypergrowth years. Scaled MediaMath from ~zero to over a million QPS as one of its first fifty employees. Cut his teeth at Panther Express / CDNetworks back when "is a CDN a solved problem?" was still an honest argument.
Active investor across digital infrastructure, fintech, and crypto. Based in Nashville and often in NYC.
CTO - Software Engineer
Aram Grigoryan
Previously at DoubleClick, Netflix, MapBox, and Blue Bottle Coffee. Builds the kind of infrastructure and tooling that stays up when it isn't supposed to.
As one of the early DoubleClick employees, Aram cut his engineering teeth on the world's largest digital advertising firm, working on the ad-server product and advanced initiatives. After meeting Jason at Panther Express CDN, the two chose to found Stackpop together and reunite after stints in Silicon Valley.
Plugged into the ecosystem
Our network is part of the service. Jason actively invests and advises in and advises across digital infrastructure, ad-tech-adjacent, fintech, and crypto. When an engagement benefits from warm intros, partner rates, or knowing exactly who to call at 2 a.m.
Infrastructure tooling
YC W24 Mobile Operator
Onchain Memberships
Usage-based billing
Bitcoin financial services
Yeet gives you deep visibility and control into any app or AI agent
Let's talk
Tell us what your stack looks like today. We'll tell you what it needs to look like before the next cycle prices you out.
What's actually about to happen.
Not what happened last cycle.
We work across web publishers, ad-tech, and CDN/edge cloud with customers on five continents and a team that has been in the room since the dawn of programmatic advertising and programmable CDNs.
The next internet is being built right now. The infrastructure decisions you make in the next 18 months will determine whether you're positioned to compete.